Southlake Regional
Health Centre 🏥
Southlake Regional Health Centre partnered with our team to develop campaigns that secured donors and brought attention to critical areas of need, including their new mental health wing and cardiac innovation programs. Working together, we created compelling, multi-channel campaigns highlighting Southlake’s innovative care and engaging the community. By combining impactful design, thoughtful messaging, and strategic execution, we helped Southlake achieve its fundraising goals and continue its vital work advancing healthcare for years to come.
Work
360 campaign, book design
Roles
Art director, lead designer
Year
2019-2021
Better begins today campaign
In 2020, Southlake Regional Health Centre embarked on a mission to secure donors for their new mental health wing. Tasked with creating a campaign to attract local attention and support, our team developed a compelling strategy that raised awareness of the Centre’s critical work. By combining impactful design with thoughtful messaging, we crafted a campaign that resonated with potential donors and showcased Southlake’s commitment to advancing mental health care in the community.
Book design
Better Begins Today: Informational Handbook for Donors
The design strategy for the Better Begins Today book centred around a "copy-first" approach, ensuring that the content remained the focal point. Simple yet visually engaging, the layout featured bursts of colour strategically placed to captivate readers and guide their attention throughout the book. This intentional balance of clarity and design created an impactful and accessible resource for donors.
Cardiac Innovation Book
Building on the success of the Better Begins Today book, Southlake quickly approached us to design two additional books, beginning with the Cardiac Innovation Book. Its design followed the same principles of simplicity and engagement, tailoring the content and visuals to highlight Southlake’s advancements in cardiac care. The success of this project further underscored the strength of our collaboration.
Cancer Meets Its Match Book
As the third installment in the series, Cancer Meets Its Match builds on the lessons learned from its predecessors. Using Southlake’s branded colours and refined design approach, this book elevates the series to new heights, ensuring it is both visually striking and highly effective in communicating the Centre’s vision and needs.
