Canadian Journalist Foundation 📖
In preparation for Media Literacy Week 2024, the Canadian Journalism Foundation sought to amplify the importance of media literacy and create a campaign that would resonate across North America. The goal was to spark conversation, build awareness, and encourage journalists to share the message widely. Collaborating with a copywriter, we developed the visually compelling and thought-provoking program "Trust Wisely," designed to highlight the essential role of critical thinking in navigating today’s media landscape.
Work
Social media, print ads, webinar assets
Roles
Art director, lead designer, motion graphics & video editing
Year
2024
Campaign assets
Campaign Assets: Trust Wisely
After several creative iterations, the client fell in love with the finalized look and feel of the campaign. Using this design system, we developed a variety of assets to bring the Trust Wisely message to life. Social carousels, print ads, and videos emphasized the importance of placing trust carefully when consuming media.
The videos became a cornerstone of the campaign:
Video 1: A mantra-like infographic that powerfully illustrated the truth about trust and the necessity of media literacy.
Video 2: A compelling call to action featuring influential figures in Canadian journalism. Acting as a unified "war cry," the video urged Canadians to prioritize trusted sources and remain vigilant about where they get their news.
Together, these assets created a cohesive and impactful campaign that resonated deeply with audiences.
