No Name 🟨

No Name, the iconic private label of Loblaw Companies, has been a trusted source of affordable products for Canadians for over 40 years. As food costs continue to rise, the challenge was to evolve the brand’s messaging to appeal to budget-conscious shoppers and discerning foodies alike, all while staying true to its loyal customer base. By embracing No Name’s signature yellow packaging and straightforward voice, we crafted campaigns that modernized the brand’s appeal while keeping things simple, approachable, and authentically No Name.

Paid social ads

For the launch of No Name Vodka in Alberta, we created weekly assets that kept the social community engaged and excited. Staying true to No Name’s iconic yellow packaging, we infused humour and localized content, like referencing how Albertans call No Name beer “Beer Bière.” The result was a simple, relatable campaign that resonated with the audience and made the launch unforgettable..

Short Spots

To amplify the No Name Vodka launch, we produced engaging YouTube spots and in-store display videos that stayed true to the brand’s signature simplicity and humour. The YouTube spots were crafted to grab attention quickly, using bold visuals, quiet sounds, and witty messaging to resonate with online audiences. Meanwhile, the in-store display videos provided a seamless brand experience, highlighting the product in a fun and relatable way to shoppers

Static Images

No Name Vodka's launch in Alberta was a resounding success, with bottles flying off the shelves. The campaign's simple yet effective design, insights, and humour helped push the message and connect with consumers. The result was an intense market penetration for the brand, with positive feedback from customers and stakeholders alike.

Grocery Campaign

For this campaign, in particular, we targeted Loblaws' higher-end shoppers. Having worked on multiple No Name grocery campaigns, I’ve seen firsthand the power of the "Switch and Save" message in driving customer engagement and loyalty. We featured savoury and sweet dishes, keeping viewers guessing until the end when the secret ingredient was revealed: No Name products, all wrapped in the brand’s iconic yellow packaging.

Google display ads

In collaboration with the marketing team, we created a wide variety of No Name display ads tailored to different specifications for the grocery campaign. These dynamic ads were designed to grab attention and inspire customers to explore featured products, encouraging them to experiment and create delicious recipes while staying true to the brand's simple and iconic style.