Ancestry Canada 🌱

Ancestry Canada sought to revitalize their social presence by creating engaging, user-friendly content that celebrated Canadian heritage and made family history exploration more accessible. Through targeted campaigns featuring shareable video stories and curated imagery, we helped expand their reach, drive engagement, and grow subscriptions, all while keeping the platform inviting and relevant to Canadian audiences.

Holiday Heritage Dinner

I helped orchestrate a unique dinner event where meticulously crafted menus were inspired by guests' family trees. My role involved bridging this intimate experience to a broader audience through art direction, photography, and thoughtful design. Collaborating with an event photographer, I provided art direction and a detailed shot list to ensure they captured every key moment. Once reviewed, the photos were used by colleagues for media purposes. At the same time, I worked with my social coordinator to share the event's essence through recipe cards and event highlights on social media. This approach encouraged users to connect tangibly with their heritage, fostering a deeper appreciation for their ancestry.

Timeline Collage

We crafted image collages from Ancestry's Archives, showcasing historical artifacts intertwined with their owners' stories. The collage was tailored for social media to spark engagement and shareability. This initiative visualizes ancestors' legacies and fosters a community-driven exploration of heritage on platforms where users actively connect and share personal discoveries.

Social motion graphics

Ancestry gave us access to a large bank of archival images. We enhanced our videos with dynamic motion graphics to boost engagement on social media, making the archival content more interactive and visually appealing. This approach allows users to experience a diverse range of content, from animated historical narratives to interactive games, to boost their skills and enrich their journey of discovery.