Real Canadian
Liquorstore 🥂

Real Canadian Liquorstore in Alberta is a one-stop destination for an impressive selection of wines, spirits, and beers, catering to everyone from connoisseurs to casual sippers. To deepen connections with their audience and build an engaging online community, the marketing team partnered with us to elevate their social media presence. Through strategic content creation and a focus on authentic engagement, we helped Real Canadian Liquorstore foster a loyal following of spirits enthusiasts and achieve impressive growth.

Cool & cooler transitions

Inspired by TikTok’s trendy transitions and the power of After Effects, we crafted pixel-perfect videos that stood out in a crowded social media landscape. Experimentation was at the heart of our approach, constantly pushing boundaries to create something fresh and engaging. We explored various creative concepts, from frozen treats turning into “cooler” cocktails to desserts inspired by delicious liquors. This dynamic and innovative content resonated with followers and showcased the versatility and fun side of Real Canadian Liquorstore’s offerings.

Recipe Video

If you’re searching for cocktail recipes, there are bound to be a lot of options. So how do you know which one is for you?​ We educated our audience on how to make tried-and-true classics and holiday-centric punch bowls. No muss, no fuss. Just iconic drinks and some awesome videos to pair.

Fanspo

Armed with just our iPhones and rented studio space, our team embarked on a creative journey to capture moments that resonate with Albertan consumers. With the perfect lighting and a sprinkle of inspiration from old wives' tales, we brought these videos to life, infusing them with humour and charm to engage and delight our Albertan fan-base.

Staff picks

We created a fun "Staff Picks" video featuring three Store Managers sharing their top holiday selections. Following them around the store, we captured their answers to a series of holiday-themed questions, adding a personal and relatable touch to the content. The result was an engaging and authentic video that connected with viewers and inspired holiday shopping.

Dynamic Graphics

Using brand colours, PNG assets, and creative design techniques, we developed dynamic graphic content to produce cost-effective yet engaging posts. Without the need for video shoots, we crafted eye-catching visuals that stay true to Real Canadian Liquorstore’s style, maintained the brand’s personality and resonated with the audience.