Loblaws 🥕

As one of Canada’s leading supermarket chains, Loblaws is celebrated for its commitment to quality and freshness across a diverse portfolio of stores. However, with rising food costs, the challenge lies in communicating value without compromising the trust of loyal customers. By leveraging digital platforms, social media, and in-store storytelling, we helped Loblaws highlight its affordability, local partnerships, and sustainability efforts, making value a tangible and meaningful aspect of the shopping experience for budget-conscious Canadians.

Spring Into Market

For Loblaws' "Spring Into Market" campaign, we envisioned a dynamic in-store experience, showcasing shoppers playfully pushing items like BBQs and tables through the aisles. This creative concept highlighted the fresh inspiration awaiting customers in every aisle, sparking excitement about refreshing their shopping habits for the spring season. The campaign aimed to connect the joy of seasonal freshness with the unique shopping experience Loblaws offers, encouraging customers to explore and discover.

Taste the Now

The "Taste the Now" campaign for Loblaws brings the concept of ultimate freshness to life by depicting customers picking seasonal produce directly from the tree, stalk, and ground. This visually engaging campaign emphasizes Loblaws' commitment to offering the freshest produce available, connecting consumers with the natural origins of their food. By highlighting the journey from farm to table, "Taste the Now" reinforces Loblaws' dedication to freshness, encouraging shoppers to experience the peak flavours of the season.

Classic food imagery

Imagery you can eat with your eyes. Sigange you can